The Business of Blogging: My Two Cents Worth

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… and when I say two cents, usually I mean that literally.  Blogging is not going to make me rich, or even comfortable, unless a whole lot more people find my blog and find it interesting and keep coming back.  So, is blogging worth it?

I’ve been at this blogging thing full time now for about a month.  If I weren’t a dedicated writer who really enjoys putting stuff (sometimes utterly random stuff from my magpie of a brain) out there, I would already have given up.  But today’s business of blogging post isn’t really about how to monetize my blog, or how to bring more people to it, or what to write, but more about what I’m getting from it, right now, without having ever seen a dime from it.

Keep in mind that I actually have two blogs — this one, and my political blog, which I resurrected shortly after I started this one.  I made the decision to separate, because I’m dealing with two very different audiences, and I didn’t want to lose either.  This blog is about life, and how to (and how I) live a happy one.  That’s really it, at its core.  The other one is about life, and how to make the world a better place on a larger scale, with a lot of rants about the way things are thrown in.

If you’re blogging for money, its unlikely that either of these are going to make you a ton, though this blog does seem to be developing a following more quickly.  Political blogs go through cycles roughly equivalent to the voting cycles in their home countries, and we’re over a year away from the next big cycle, so right now, poltical blogs are going begging for readers in the US.

This is what I get from Am I the Only One Dancing?:

  • I get to share books and television shows and events that I really, really enjoyed, and imagine that someone out there gets to have the same joy I had reading/watching/experiencing because I recommended it.
  • I get to share life experiences that are funny, moving, or otherwise interesting, and in some small way brighten someone’s day.
  • I get to share lessons I’ve learned in life and, with any luck, occasionally give a little piece of ‘wisdom’ to someone that they wouldn’t have otherwise received or heard in a way that would help them.
  • I get to be funny, or at least attempt to be funny.
  • I get to take pictures and share them.
  • I get to spot interesting things on the web, add some of my own context and sometimes even analysis, and share them.
  • I get to finish a post, look it, decide it’s pretty darned good, or at least ‘good enough’, and hit ‘send’.
  • I get to watch the numbers change as people discover my site (I’m kind of a geek, that way).
  • I get to have on line conversations with people I would never have met if I didn’t have an online presence.
  • I have a place to advertise my creative writing and get the word out about other things I’m trying to get done.
  • I get to be a part of the snarly, gnarly, constantly active political community on line.
  • I get to post ranty-mcrantersons about whatever I feel needs addressing.
  • I get to write articles that combine my experiences with social work and financial industry work to make new points in old debatesI have a forum for “macro level” social work that I can access any time I want or need to.
  • I get to actually see changes happen because of things that I’ve said.
  • I build relationships with other progressives who are trying to make things happen in the real world.

All in all, blogging is completely worth it for me, even if I never make a dime.


  • How To Blog Successfully About Anything (seomoz.org)
  • Blogging for Business, Blogging for Profit (visual.ly)
  • So You Want to Start a Blog (letsbesocialblog.wordpress.com)
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